miércoles, 4 de mayo de 2011

Valle de Casablanca/Casablanca Valley, Chile

Vino Chileno. A pesar de que la producción vinicola en Chile es centenaria, debido al origen español de su población, solamente desde las últimas decadas del siglo XX las compañias locales han comenzado a establecer lazos técnicos y comerciales con enologos y viñedos franceses y estadounidenses, ganando en contactos y vínculos internacionales. Como resultado, muchos vinos chilenos han escalado posiciones hasta encontrarse entre los mejores del mundo. Los mejores viñedos de Chile se concentran en seis valles en el centro del país: Valle de Casablanca, Valle del Maipo, Valle del Maule, Valle de Curicó, Valle del Rapel y Valle de Colchagua. Principalmente cultivan variedades de uva francesas, refinando los ensambles y las técnicas de maduración con buenos resultados.
Chilean wine Chile has a long history of wine making, going back to the conquistadores who brought grape vines with them in the mid 16th Century and planted vineyards. In the mid 18th century, French varietals such as Cabernet Sauvignon and Merlot were introduced. However, government decrees prohibited the planting of new vineyards between 1938 and 1974. Much low quality wine has historically been produced (often from table grapes such as sultanas) and producers have traditionally been more interested in quantity than quality. However, in the early 1980s a renaissance began with the introduction of stainless steel fermenters and the use of oak barrels for ageing. Subsequently, the export business grew very quickly and large amounts of quality wines were produced. The number of wineries has grown from 12 in 1995 to over 70 in 2005. Chile is now the fourth largest exporter of wines to the United States. The climate has been described as midway between that of California and France. The most common grapes are Cabernet Sauvignon, Merlot and Carmene which is often regarded as perhaps the most suitable grape for the Chilean climate

Cannes 2010 Grand Prize Winner

Coca-Cola Zero video contest winners Gabriel Olson and Sean Barney take MOFILM Grand Prize at Cannes Lions 2010, a tale of two very different friends, one tall and one small; on the search for a couch that is a perfect fit for both. In the end they compromise with two halves from different couches, coming together to make one.

martes, 3 de mayo de 2011

Signs. Short Film.

Cortometraje australiano realizado por Patrick Hughes. Cuenta la historia de un hombre solitario y algo depresivo que halla en la aburrida rutina cotidiana el cambio que necesitaba en su vida gris y monótona. Realizado para el Schweppes Film Festival, su contenido está narrado visualmente y con grean sencillez. Sin apenas diálogos ni demasiadas pretensiones o trascendentalismos, Signs (señales) comunica un punto de vista positivo sobre la vida, quizás algo inocente, decididamente romántico, y con las dosis justas de ternura. Ganador en la edición 2009 de Cannes. --------------------------------------------------------------------------------­- Australian Short film created by Patrick Hughes. It tells the story of a lonely and depressive man who manages to find the change that his life needed. Created for the Schweppes film festival, the story is told with the minimum amount of words and in a simple structure. A bit innocent, very romantic, and with the exact amount of tenderness. Winner in the 2009 Cannes Film festival.

lunes, 2 de mayo de 2011

El humor como recurso publicitario

El humor es un recurso muy usado en publicidad ya que permite con relativa facilidad captar la atención del receptor y crear un vínculo positivo con la marca. Sin embargo, este recurso posee un gran inconveniente, y es que la línea que separa el buen humor del humor fácil es demasiado fina y, en ocasiones, lo que podría ser un buen trabajo acaba siendo un spot con un toque divertido pero del que no se hablará en una reunión de amigos.

Visions cities Italy

Italy is a beautiful country but is one of those countries which you probably have some questions and preconceptions, before your coming to this special country. A place of olive oil, pasta, wine, mafia and sunshine, roman ruins and renaissance palaces, Italy has a lot to give its tourists. Although some of these conceptions are amazing and interesting, it would be a shame if that was the only thing you come away with. Italy is certainly much more complex and stimulating than these concepts. Italy is a country full of interesting things for the casual tourist and the educated tourist, it has deep Roman Catholic roots. The tourists can stay weeks in important tourist centers without reason to feel bored, but it is equally simple to get off the beaten track. In the north, next to the Alps and the landscapes of the Po river, many cultural gems and highly developed industrial cities fascinate. In this exciting country the people live the "la vita Italiana".

Obama Announces Death of Osama bin Laden

President Obama announced Sunday night that Osama bin Laden, the leader of Al Qaeda responsible for the Sept. 11 attacks, had been killed.

Paciencia y Convivencia

"La paciencia es la fortaleza del débil y la impaciencia, la debilidad del fuerte". Inmanuel Kant "Hemos aprendido a volar como los pájaros, a nadar como los peces; pero no hemos aprendido el sencillo arte de vivir como hermanos." Martin Luther King